Esports archive

Reach, engagement and likes say little about an audience. How game data can show brands the real value of an esports partner.

The most overlooked advice for anyone selling into esports: be a customer first.

Gaming products sell like protein powder: bigger numbers, neon boxes, robots. How to package for gamers without insulting them.

Two gamer types, the 1v1 player and the team player, behave like two different customers. Marketers should treat them that way.

Players are the asset. Teams that pay them more, and trade them well, will be the ones that profit.