Creator economy
Attention, income, platforms and AI, and what they mean for the people who make things.
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Cost to Create vs Consume
AI is collapsing the cost to create. The bigger shift is the cost to consume, and what happens when both approach zero.
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Don’t get famous. Insights from the Creator Economy.
Fame is the least valuable form of attention. The creators who win are the ones whose audience acts, not the ones with the most followers.
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#1 Lesson I learned after spending +1,000 hours with Influencers
A thousand hours with the region’s biggest influencers, and one pattern: the ones who last put their why before their what and keep pride out of the room.
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What’s the point of creating content for free?
Free content is not the product. It is the fuel that earns a committed audience, and the creator economy is the business of what they will pay for…
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My favourite AI Tools for marketers.
Thirty AI tools tested, three worth a marketer’s time in 2023: Midjourney, Bing AI and Lumen5, with how I actually use each.