Esports archive
Everything I wrote from 2014 to 2020 while working in esports at Fnatic, Level99 and OG. Kept as written.
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Spending smarter: Scoring for esports teams
Teams die from lack of cash, not lack of wins. Score your sales leads and manage cash flow like the business you are.
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To Teams: “Creativity isn’t an Occupation, It’s a preoccupation”
The best esports teams have become creative incubators. Why brands will pay more for creativity than reach as sponsorships scale.
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Part 1: Teams, Players, Agents and Esports
How the pieces of the esports ecosystem fit together, from inside one of its biggest teams, and why players still exercise so little of their power.
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An issue of Pricing
Most esports teams undercut on price and tell sponsors they are all the same. Price is relative to what only you can offer.
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For new Esport teams: Your Inventory & Jersey Pricing!
A head start on the business side for new esports orgs: build your inventory list, then price it like it will grow.