esports
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Tools that will help you build an esports business. Creating a brand (Part 4)
A brand name matters far less than people think. What naming OG and watching NYXL win over its critics taught me about the one rule that does.
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Tools that will help you build an esports business. Creating a brand (Part 1)
How a Skype call with n0tail in late 2015 became OG, and the first logo panel we ever shared with the team.
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Tools that will help you build an esports business (Intro)
The start of a series on the tools behind building OG, G2, H2K and the Vancouver Titans pitch, and the failures along the way.
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Is this the year CS:GO team salaries correct?
Astralis is the only publicly traded esports team. Its 2019 annual report suggests CS:GO player salaries are due a correction.