My favourite AI Tools for marketers.

I read something that resonated with me recently.. AI won’t replace you, people who adopt AI will.

Driven by my insatiable curiosity, I jumped head-first into AI. At this point, I’ve tried and used at least 30 AI tools in an effort to figure out how they can save me what matters most.. time. There are so many tools and unsurprisingly, they’re constantly evolving.

If you’re on the outside looking in or unsure where to start because you’re bombarded with TOP 30 AI TOOLS lists and TODAYS BEST AI TOOL posts, this is for you. Spend some time getting to know these tools. Embrace and play around with them.

If you’ve already explored AI and are using a host of tools, this list isn’t for you. I’ve picked the tools that I’ve found are most valuable to marketers, creatives and brand builders.

Without further ado:

1/ Midjourney. This is one of the best AI art tools out there. You put in a prompt describing the image you want to create and Midjourney will do the rest.

  • You’ve got to have discord to start using it and can test it out for free. Paying the $10 a month to increase the number of images you can generate is worth it.
  • Using Midjourney to its full capabilities is really dependent on the prompts you use
  • A shortcut to knowing what prompts to put into Midjourney is to ask ChatGPT or BingAI to give you the best prompt
  • Midjourney is incredible for those creating decks to visualize your ideas
  • It’s also helpful to come up with raw concept art for thumbnails and creatively build images from inspiration

Using a single sentence prompt, I asked MidJourney to create an image of the KFC Colonel if he was of African origin. It took under 60 seconds to give me 4 rough concepts aka versions. I could have selected one of the versions and further fine it or upscaled one of them to get a higher quality image.

KFCs Colonel Sanders
Colonel Sanders if he was of African origin (I also asked for an afro)

2/ Bing AI. A next generation search engine using ChatGPT tech. Under-appreciated and one of the most easy to use AI tools out there.

  • Load up Microsoft’s edge browser (it’s vastly improved since the last time you used it), look to the top of the page and click Chat
  • You’ll need to load it up on Microsoft Edge. When you do, select Chat then on the chat page, you’ll be able to Choose a Conversation Style. I highly suggest using More Creative
  • You can ask Bing AI to mock up design concepts for you, inspire you to suggest ideas in line with a brainstorm, mock up logo concepts or create key visual art
  • After it generates your images, you can iterate through fresh prompts
  • Microsoft invested $10 Billion in ChatGPT in January this year so it’s likely they’re racing to integrate AI into as much of their product suite as they can
Here’s the exact words I typed into BingAI before it gave me this image:
“Create a movie poster for me in the style of Star Wars but featuring cartoon bears instead of people”

3/ Lumen5. This AI tool takes text and turns it into video content.

  • If you’ve ever been excited by a blog post, article or a similar form of written content online, you give Lumen5 the link and it’ll do the rest
  • Lumen5 helps those who have no video editing skills to put together a simple video just by importing a website link and then drag/dropping into slides for the rest
  • If you’ve ever wanted to create simple video content to better communicate your ideas, Lumen5 is one of the easiest tools out there

I entered the link to my last blog post into Lumen5 and within 90 seconds, I had a video. It pulled all the key points from my post, showed me what text it was proposing to present and I waited for it to generate. This was created for free.

I’d truly suggest diving into AI more wholly to experiment with the plethora of tools available.

It’s VERY likely you’ll find at least one tool that will save you time.